Art Direction in the Age of Artificial Intelligence – Challenges, Potential and New Methodologies in Advertising
This panel aims to open a space for dialogue and reflection on the use of Artificial Intelligence in the daily practice of art direction and advertising. The conversation seeks to demystify the topic, showing how AI can be used in a practical and strategic way, both as a creative tool and as a resource for the professionalization of the market. We will discuss its impact on the routine of art direction, the challenges involved, and the possibilities of using it to our advantage, integrating processes across creation, post-production, and the wider team.
About the Organizer:
BRADA is a collective of female production designers of Brazil that, since 2020, has brought together more than 150 women from various regions of the country. The desire for unity and collaborative action led to the formation of the group, with a common goal of researching, discussing, and promoting the importance of art direction in Brazilian and international audiovisual production, striving for equity, solidarity, and cooperation in audiovisual production.
