Composed of pairs of production designers and coordinators, this panel aims to shed light on the operational concerns within the art department, recognizing that financial and logistical organization is a creative and essential element for the execution of the art project. The discussion seeks to explore the specific responsibilities of art coordination—a role not always listed in technical credits, yet one that carries the crucial task of making what initially exists only as an idea become reality.
Participants: Camilla Delamonica and Luciane Nicolino / Renata Otomura and Frederico Pinto. Moderator: Marcela Soalheiro.
Composta por duplas de diretores de arte e coordenadores, a mesa visa trazer maior compreensão sobre as preocupações operacionais presentes na área, entendendo que a organização financeira e logística é elemento criativo e fundamental para que o projeto de arte seja executado. Pretendemos dialogar sobre as especificidades atribuídas à coordenação de arte, que nem sempre é encontrada nas fichas técnicas, mas que carrega em si a responsabilidade de viabilizar o que existe, em um primeiro momento, apenas no campo das ideias.
Participantes: Camilla Delamonica e Luciane Nicolino / Renata Otomura e Frederico Pinto. Mediação: Marcela Soalheiro
About the Organizer:
BRADA Coletivo - Diretoras de Arte do Brasil
BRADA is a collective of female production designers of Brazil that, since 2020, has brought together more than 150 women from various regions of the country. The desire for unity and collaborative action led to the formation of the group, with a common goal of researching, discussing, and promoting the importance of art direction in Brazilian and international audiovisual production, striving for equity, solidarity, and cooperation in audiovisual production.
Trama Coletivo
Trama is an extension project focused on the art department, developed within the Cinema and Audiovisual program at ESPM Rio. Created in 2024, the collective aims to bring together people interested in the field of audiovisual art direction, whether they are students from the university or not. Its goal is to expand exchanges, practices, and discussions within the department, while also promoting a space that acknowledges the importance of art direction in audiovisual production.
Escola Superior de Propaganda e Marketing (ESPM Rio)
ESPM is a renowned higher education institution with over 70 years of experience in communication, marketing, administration, and technology. With locations in São Paulo, Rio de Janeiro, and Poa, it offers undergraduate, graduate, MBA, short-term, and executive programs, with a focus on practical instruction and partnerships with renowned companies. Recognized as one of the best institutions in the country, ESPM is the right choice for excellent training. Learn about our courses and join our successful community.
