The creation of worlds inherent to the work of production design calls for a diverse team, made up of professionals with different roles who carry out specific tasks. One of these roles, increasingly essential in art department, is graphic design. This panel aims to discuss the growing presence of these professionals within teams, seeking to understand the role of graphic design throughout the development of a project and how it directly interacts with art direction.
Participants: Alê Magalhães, Gianna Larocca, Carla Mendes, and Rubens Mayaro. Moderator: Luciano Tardin.
A criação de mundos intrínseca ao trabalho da direção de arte pede por uma equipe plural, composta por profissionais de diferentes atribuições que realizam trabalhos específicos. Uma dessas funções, cada vez mais necessária na direção de arte audiovisual, é a do design gráfico. A mesa visa debater questões acerca da presença crescente desses profisisonais nas equipes, buscando compreender o papel dessa função no decorrer da realização de um projeto e como o design dialoga diretamente com a direção de arte.
Participantes: Alê Magalhães, Gianna Larocca, Carla Mendes e Rubens Mayaro. Mediação: Luciano Tardin
About the Organizer:
BRADA Coletivo - Diretoras de Arte do Brasil
Brada is a collective of female production designers of Brazil that, since 2020, has brought together more than 150 women from various regions of the country. The desire for unity and collaborative action led to the formation of the group, with a common goal of researching, discussing, and promoting the importance of art direction in Brazilian and international audiovisual production, striving for equity, solidarity, and cooperation in audiovisual production.
Trama Coletivo
Trama is an extension project focused on the art department, developed within the Cinema and Audiovisual program at ESPM Rio. Created in 2024, the collective aims to bring together people interested in the field of audiovisual art direction, whether they are students from the university or not. Its goal is to expand exchanges, practices, and discussions within the department, while also promoting a space that acknowledges the importance of art direction in audiovisual production.
Escola Superior de Propaganda e Marketing (ESPM Rio)
ESPM is a renowned higher education institution with over 70 years of experience in communication, marketing, administration, and technology. With locations in São Paulo, Rio de Janeiro, and Poa, it offers undergraduate, graduate, MBA, short-term, and executive programs, with a focus on practical instruction and partnerships with renowned companies. Recognized as one of the best institutions in the country, ESPM is the right choice for excellent training. Learn about our courses and join our successful community.
