Production Design Week

Production Design and Sustainability

Rio de Janeiro, Brazil
October 26
16:30 – 18:30 BRT
Ladeira da Glória, 26 - Glória, 22211-121 Rio de Janeiro
The sets, props and costumes idealized and materialized to make up the diegetic universe of an audiovisual work have their existences focused on a brief moment when they are captured by the camera. Is important to to think about the fate of such materials after this moment, as well as ways to optimizing processes and reflecting on the raw materials used in such ephemeral creations, especially at a time when we are faced with clear signs that the extraction of resources that structure the contemporary way of life is unsustainable.
The panel aims to debate the importance of sustainability in production design and its main challenges.
The panel will include:
- Fabiana Egrejas, 54, Petropolitan, is a film and TV production designer, illustrator and designer in her creative hours.She learned much of what is used in PUC ́s visual communication course , in Fundição Progresso ́s video courses and in the books and extension courses she found along the way. She has been the production designer for films such as "Pluft", "De pernas Pro Ar", "Os Farofeiros", "Carnaval", "Vizinhos", "Desenrola", "Meu Passado me Condena", among others. She loves comic books, gouache painting and making paper stop motion.
- Fernanda Teixeira has a degree in Cinema and a postgraduate degree in Art Direction for Film and TV from UNESA and has been working in the audiovisual market for 15 years. As production designer she was responsible for the feature films: "Ana e Vitória" (2018) by Matheus Souza, "O Último Virgem" (2016) by Rilson Baco and Felipe Bretas, "Dores de Amores" (2013) by Raphael Vieira, "Paixão E Acaso" (2012) by Domingos Oliveira and "Riscado" (2010) by Gustavo Pizzi, as well as numerous short films, including "A Distração de Ivan", which took part in the 2010 Cannes Film Festival. Between 2012 and 2014, he was also responsible for the art direction of several videos for the Porta dos Fundos channel. On television, she was art director for the series "Santo Forte" produced by Moonshot for the AXN channel, "Cê Faz o Que?" directed by Julia Rezende and "Acerto de Contas" directed by José Joffily, both for the Multishow channel, as well as for the first and second seasons of the series "Vai Fernandinha" produced by Floresta. She was also responsible for the production design of a large number of advertising campaigns for brands such as Tim, Uber, Casa e Video, Amil, Taco, Suzuki, Leader, Fox Sports, among others; as well as video clips for various artists such as Iza, Thiaguinho and Ludmilla. Her most recent work includes the series "A Dona da Banca" produced by Raccord, directed by Marton Olympio and Hsu Chien; and the feature films "Sala Escura" by Paulo Fontenelle, "O Último Animal" by Leonel Vieira and "Ciclo" by Ian SBF.
- Lilyane Berlin has a UFRRJ ́s PhD in Social Sciences, a master's degree in Environment from UFF; she is the author of the book "Fashion and Sustainability: A Needed Reflection" and of book chapters and scientific articles within this scope. Researcher at the Climate Change and Sustainable Practices Laboratory at the Escola Superior de Propaganda e Marketing (ESPM), member of the scientific committee of the Global Fashion Conference (London College of Fashion).Guest teacher on the master's degree program at Nottingham Business School, UK. Postgraduate and undergraduate teacher at ESPM, the European Institute of Design, among others. Reviewer for the magazines: Diálogo com a Economia Criativa (ESPM), Tríades (PUC, RJ), D'Obras, ModaPalavra (UDESC) and Iara (SENAC, SP). She has worked as a textile designer for brands from Rio de Janeiro.
She built and coordinated the Fashion School at UCAM and later the Post-Graduation in Fashion Design and Sustainability at La Salle RJ, among others; she was the coordinator of the Fashion Design degrees at Universidade Veiga de Almeida and Universidade Candido Mendes (from 1999 to 2012); and is the manager of the Contemporary Fashion in Paris course, where she teaches at Paris museums and at ESMODE International.
- Madge Miranda is a film, TV and advertising producer who has been working in the audiovisual production market for 22 years. She has produced dozens of films with great box offices, programs for pay-TV and free-to-air channels (Amazon, MTV, CBS, Multishow, HBO, etc.), documentaries and commercials.Author of the children's book: Vipaluze! She works as Eco Manager and Sustainability Director for audiovisual productions.

About the Organizer:

Brada is a collective of Women Production Designers of Brazil founded in 2020 and since then has brought together over 150 women from different regions of the country. The desire and need for collaboration and community led to the formation of the group. The members have a common interest in researching, discussing and promoting the importance of production design in the Brazilian and international spheres, with the goal of seeking equity, solidarity and cooperation in the audiovisual industry. In 3 years, Brada has articulated a series of initiatives dedicated to advocating for the recognition, visibility and appreciation of production design in the construction of visual storytelling, such as roundtable discussions, festival awards, as well as educational and research activities.